Posted by Deborah Pujoue on September 7, 2011
If you are like me and just love to give your child milk as an alternative to juice or soda with dinner, there is some good news: Starting this September, the flavored milks that kids love will have fewer calories and less sugar in them, according to the Milk Processor Education Program (MilkPEP).
MilkPEP announced on Aug. 22 that kids’ flavored milk cartons will now have less than 150 calories and 22 grams of total sugar. That is just one more benefit that keeps kids (and moms) on the milk bandwagon. My favorite thing about milk is that it provides my toddler with all of the calcium, vitamin D and potassium that she needs in her diet to keep developing. Naturally, she prefers to drink the flavored milk. I used to be against the idea… That is, until this announcement came.
According to the 2010 Dietary Guidelines for Americans, milk is a critical dietary staple that kids these days rarely get. I guess with all of the V8 Fusion-type drinks and so-called real fruit juices, milk just feels outdated. Most of the moms I know only give milk to their kids in cereal form. I am very excited that milk may just come back in style now that flavored milks will contain a mere 31 calories more than white milk. This new effort has been a long time in coming. It has taken 5 years of industry reformulations geared toward “providing nutritious new products with the same great taste kids love,” said MilkPEP.
“There are a lot of kids that don’t want to drink plain white milk; they really love drinking flavored milk and that’s very important for the essential nutrients in milk,” says Vivien Godfrey, MilkPEP CEO. “It’s a happy balance between some added sugars but making sure that the kids actually drink the milk as opposed to taking the white milk on the lunch line and not in fact drinking it.”
I, for one, have had a life-long love affair with milk, and thanks to the even more healthy and tasty options out there, I am happy to know that my toddler may follow in my footsteps.